Free the heel, free the mind! Funny to think back to when I designed this logo back in 2000. I worked for Couloir Magazine at the time. There was a growing culture within the Telemark skiing community that wanted to break away from the old guy telemark skier that stayed in the backcountry. Telemark skiers were leaving their old skinny boards back at home and taking to the alpine resorts with thick alpine boards, hitting the park and dropping the most challenging terrain. Telemark Skier Magazine give a voice to that new generation. It was exciting to be apart of the startup magazine with co-workers Matt Samelson, Susie Suptin, Susan Schnier, Graham Gephart, Craig Dostie, Nicci Nesmith and others. The logo was build to be bolt but graphically different with the chrome look.