Free the heel, free the mind! Funny to think back to when I designed this logo back in 2000. I worked for Couloir Magazine at the time. There was a growing culture within the Telemark skiing community that wanted to break away from the old [...]
The Grand Sierra Resort Marketing Team was tasked at rebranding all the hotel and casino marketing collateral. Along with coming up with impactful marketing campaigns, we were talked at designing a new logo. They wanted a strong but elegant clean logo that could be readable when placed on the side of the tall building. With those parameters they chose the design I came up with.