One of the re-branding goals of The Grand Sierra Resort and Casino was to design a clean, easy-to-read, and bold logo that can standout from the other Reno Casinos. I actually liked the previous logo design but we constantly received comments how hard it was to read the logo in marketing materials and on the building. After various designs this was the logo of mine selected to show on all marketing collateral, including the giant logo displayed on the building. There has been various brands displayed on the building, including MGM, Bally’s, Hilton and Grand Sierra Resort and Casino. Here is a little history the RGJ did on the building and the owners http://www.rgj.com/story/news/2014/05/20/ask-rgj-new-logos-jumbotron-gsr/2280736/
Building logo construction.
