Project Description
I designed the new Grand Sierra Resort logo in the rebranding campaign. The goal was to build a strong but elegant clean logo that could be readable when placed on the side of the tall building. With those parameters they chose the design I came up with. I’m proud of my contribution to Grand Sierra Resort brand identity and working with the talented marketing team at Grand Sierra Resort.
After designing the logo I incorporated the logo into the motion graphic design of the digital signage across the property, including the large front marquee sign and all the TV commercial edits.
