Free the heel, free the mind! Funny to think back to when I designed this logo back in 2000. I worked for Couloir Magazine at the time. There was a growing culture within the Telemark skiing community that wanted to break away from the old [...]
Grand Sierra Resort and Casino Logo Design
The Grand Sierra Resort Marketing Team was tasked at rebranding all the hotel and casino marketing collateral. Along with coming up with impactful marketing campaigns, we were talked at designing a new logo. They wanted a strong but elegant clean logo that could be readable when placed on the side of the tall building. With those parameters they chose the design I came up with.